Given the anticipation of the official FITTLE launch, we thought it was only appropriate to celebrate in style, which is why we threw together an epic launch event.
Complete with our world class FITTLE/App trainers, an array of delicious refreshments and, of course, the brand new FITTLE/Box, the launch event took place in Protein Studios in Shoreditch on Wednesday 18th January.
This was an amazing networking opportunity for our FITTLE friends, as well as a chance for us to meet and form a relationship with some of our favourite creators. The intimacy of the event allowed us to share our journey and make genuine connections that will hopefully result in future collaborations and ambassadorships.
We kicked off the day at 10:30am, with a FITTLE workout from incredible film & TV cast personal trainer Sana Shirvani. At 2:30pm, we moved on to a sweaty workout with Nike global trainer Courtney Fearon. Finally, 4:30pm saw us put through our paces with an intense session from Men’s Fitness cover star Mark Thomson. Each workout combined a balance of HIIT and strength training to give our guests the best of both worlds.
Fuelled by an incredible DJ set from the wonderful Lilah Parsons and delicious delicacies from the Acai Girls, Press Juices, Squished, DRTY Hard Seltzers and Roll Baby, our guests had no shortage of entertainment and energy to get them through the workouts. They also went home with a special FITTLE goodie bag full of equipment, snacks and fitness accessories.
Of course, the most exciting part of the day was seeing our guests getting to try out the FITTLE/Box for the first time and see just how versatile, practical and compact it is for themselves.
Head over to our Instagram to see a little snapshot of the day and keep up to date with everything FITTLE!